Metro Office Design
This was definitely one of my top favorite projects. I was asked to come up with the branding, look and feel for this high-end retail furniture division of ATD-AMERICAN. The target product and audience is similar to that of Topdeq, Design Within Reach and Hive. Since the name Metro Office Design reminds me of, well, a metro (subway, but more in a European sense), I made the logo and the website reflect that idea by going with a metro-map style.
5.11 Mailer
This was a quick mailer in 2008 for ATD-AMERICAN's corrections sales department, the last of its kind (as ATD soon abandoned this department to focus entirely on office, school and government furniture sales). In addition to layout, all artwork was done by me.
2010 GSA Catalog Redesign
This year the ATD-AMERICAN in-house graphics department wanted to redesign the look and feel of the GSA catalog. Previously there were no clearly defined sections, and although it had some structure, there was a lot of mixing of product within those "sections". The idea was to make the catalog much more user-friendly. My design/layout concept was the one chosen for this catalog. The individual pages were reworked to reduce the amount of call-outs, and charts were reorganized with highlighted rows and columns to make it easier to follow. The colors on the charts and rules were coordinated with the section colors. Check out the other ATD-AMERICAN catalogs (all of which I have worked on), and be sure to browse through the 2009 GSA catalog for comparison.